Agripito is our symbol and main character. Since its creation in the 70s, Agripito had his CP3 spraying pump on his back, but over the years he has been transformed, even in the colors and clothing.
In 2007 we decided to remove the spray pump because Agripito is more than a farmer; he is a satisfied customer, a technical adviser, a friend who brings confidence to producers. Definitely he is a symbol of progress for our company.
The logo and the slogan also walk through those changes. The new slogan “Sowing Trust” goes along with the logo that inspires projection into the future.